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St. Petersburg became the football capital of Russia and Europe for a whole month. While passions were heating up on the field of the stadium, the staff of the City Tourist Information Bureau was providing Russian and foreign football fans with information on the best way of spending time in the city on the Neva River. For that purpose, in the immediate vicinity of football locations, the St. Petersburg Committee for Tourism Development has placed mobile information offices, additionally, a Contact Center was operating for guests around the clock, and a mobile tourist service "AskmeSPb" was on duty. Also, guests and residents of the city were offered a variety of interactive football programs.