The museum was created in order to help people to understand their emotions, learn how to control them and find emotional balance. For this purpose, the museum has a variety of interactive exhibits and zones that allow visitors to feel and experience different emotional states. Thus, visitors have an opportunity to get acquainted with such emotions as joy, fear, sadness, etc. A multitude of objects and scents creates a complete immersion in the state of the presented emotions.

In the museum much attention is paid to the scientific component. Each zone is provided with explanations of how the human brain works and how it experiences different emotions. In order to provide visitors with the most accurate information, the museum cooperates with experts in the sphere of neuropsychology, philosophy and psychology.