The Ianis Chamalidy fashion house takes an active part in the cultural life of St. Petersburg. The long-term cooperation with the State Hermitage Museum and the Russian Museum, and the inspiration from the history, architecture and art of the city are always reflected in the designer’s collections. In 2003 a unique haute-couture collection “Alenkiy Tsvetochek” (“The Scarlet Flower”) was created together with the Jacob Schlaepfer textile house in 2003. The collection was dedicated to the 300th anniversary of St. Petersburg, which was a brilliant attempt to revive the true historical spirit of St. Petersburg, embracing the heritage of great eras and styles. The collection premiere topped off the official programme of the celebrations and was broadcasted live on local television channel Sto. In 2000 the fashion house started working on scenic costumes for Petersburg figure skaters and Olympic Champions Tatiana Totmianina and Maxim Marinin. The jury of the 2002 Winter Olympics called Ianis Chamalidy the first Russian fashion designer “who had brought the high fashion to the ice.”

Famous for his haute-couture collections the designer also proved himself as a theatre artist. In 2001 The Ianis Chamalidy fashion house took part in the international project devoted to the works of Henrik Ibsen and then started the whole series of the costumes for the Mariinsky Theatre plays “Two on the Swings” and “Leda and the Swan”, and for the St. Petersburg State Academic Leonid Yacobson Ballet Theatre plays “Don Hose”, “Romeo and Juliet” and “Scheherazade”. Such good relationship with St. Petersburg theatres continued to the work on the image projects with the participation of famous ballet dancers.

Since 2009 the fashion house has been taking part in Tsarskoe Selo State Museum Project Associations, illustrating the continuity of cultural traditions of St. Petersburg. The unique pieces of the Ianis Chamalidy fashion house attracts the attention of prestigious collectors of art and fashion. Many of its models were added to private collections, including the collection of fashion historian Alexander Vasilyev. Moreover, in 2014 Ianis Chamalidy haute-couture models became a part of the Foundation of the State Hermitage Museum.

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