The mechanism, carried out according to the competition’s corporate style, is equipped with a digital clock, a calendar, a classic Hublot dial, and a Wi-fi-router. Everyone is welcome to take pictures by means of an integrated camera and share images across social networks. New photos can be added to the miniature picture directly on the interactive screen.
The Petersburg sports clock was triggered by a famous footballer Luís Figo, ex-forward of the Portugal football national team and vice-president of the FIFA Development Committee. Petersburg governor Vladimir Kirillov and ex-footballer of the Russia national football team Ruslan Nigmatullin took part in the ceremony.
Such clocks are expected to appear in all cities hosting the 2018 FIFA World Cup. The mechanism has been running in Moscow since September 18, 2015.