In particular, the State Hermitage Museum will join this cultural flash mob on the internet. As museum representatives comment, it is a great opportunity to tell in the unusual form about Hermitage and attract new visitors. Also, the State Russian Museum participates in #MuseumSelfie yearly.
The annual #MuseumSelfie flash mob first was held in January 2014. Its initiators, the authors of the Culture Themes blog, emphasize that the flash mob is purely entertaining and should not be politicized. To participate, you must publish your photo with the hashtag #MuseumSelfie or #CultureSelfie.