On January 17, a new joint project of St. Petersburg and the border cities of Finland ‘St. Petersburg and Saimaa Tourist Corridor’ was presented at the International Matka Travel Fair 2019 in Helsinki, Finland.
In 2019, St. Petersburg, Leningrad region and Savonlinna, Imatra, Lappeenranta and Mikkeli – cities that form the Lake Saimaa – start cooperation in tourism promotion in order to attract international tourists from China, South Korea and Central Europe. The aim of the cooperation is to raise awareness and develop contacts with tour operators to increase high-value incoming tourism outside the main tourism season.
Moreover, within the frameworks of the project, partners will cooperate with airlines and other public transport operators to improve accessibility and ensure smooth transfers.
‘St. Petersburg and Saimaa Tourist Corridor’ will be realized within three years. Partners aim to create wider awareness in the international tourism industry of the significant tourism potential of the cross-border destination combining city St. Petersburg with a strong cultural profile and Lake Saimaa region offering easily accessible experience of the pristine North European forest and lake nature.
The project is funded by South-East Finland – Russia 2014-2020 cooperation programme.
On the same day, January 17, the agreement on opening of the Visit Petersburg information representation office will be signed in Helsinki, Finland.
The agreement was signed by Acting General Director of City Tourist Information Bureau Nadezhda Petrova, General Director of Russian Visa Centre Alexander Ignatiev and the General Director of Russian Tours Holst Peter.
The agreement was signed at the St. Petersburg stand, presented at the exhibition.
Matka Travel Fair 2019 is the biggest event in the tourism industry in Northern Europe. In 2018, the fair in Helsinki attracted more than 68000 visitors and 900 participants, representing 84 countries. In 2019, Matka Travel Fair will take place from 18 to 20 January. The fair is available for visitors during these dates. For tourism companies, the event starts 2 days earlier, on January 16.
Representative Visit Petersburg offices are currently operating in nine countries. The Helsinki office will be tenth in a row. Among the goals and objectives of the Visit Petersburg representative office are providing information services to tourists and promoting St. Petersburg as a tourist destination on the international market. There is also discussion and participation in the congress and exhibition activities during the event.
The previous representative Visit Petersburg office was opened on October 19, 2018, in Dubai, United Arab Emirates (UAE).
The remaining eight foreign representative offices are located in Paris, Hong Kong, Tehran, New Delhi, Mumbai, Leipzig, Rimini and Taipei. In addition to the Helsinki office, it is planned to open offices in Seoul and Yerevan in 2019. City Tourist Information Bureau, who initiated to launch representative offices of St. Petersburg, is simultaneously negotiating with several more cities.