October 11-12, 2018 the large-scaled travel forum SAINT PETERSBURG TRAVEL HUB, organized by Saint Petersburg Committee for Tourism Development, will be held in ‘Expoforum’. Within the framework of the event, a rich business programme will be presented to a wide audience. The oldest city tourism exhibition INWETEX – CIS TRAVEL MARKET, updated in accordance with current market requirements, will become the partner of the programme.
According to the organizers, the forum should become a modern platform for the discussion of key issues of tourism and hospitality industries at the international level, as well as a place where tourist companies will be able to comprehensively present their own tourism opportunities and products and to find new partners among Russian and foreign participants. In addition, a series of interactive events is planned in the form of master classes, case studies, workshops and open consultations, presentations of unique and modern solutions and services of Saint Petersburg tourist market within the framework of the exhibition and the business programme.
‘The business programme will be aimed at solving tasks such as organizing the exchange of the best practices of tourism and hospitality industries representatives, creating and supporting the digital environment of industries, developing the network between regions of the Russian Federation, St. Petersburg and partner countries, promoting the quality of services of tourism and hospitality industries,’ commented Evgeny Pankevich, chair of Saint Petersburg Committee for Tourism Development.
In particular, within the framework of the business programme, several events are planned, such as ‘Digital in tourism’ conference, Saint Petersburg Hotel Forum, medical tourism development conference, the tourist season expansion case study from the world's best experts – representatives of United Nations World Tourism Organization (UNWTO), business speed-dating. Discussions will focus on the most exciting topics, such as problems of the hotel market structural imbalance of the city, legislative regulation of the tourism industry, investment attraction in tourism, modern technologies usage for the tourism development, possibilities of tourism business optimization with the help of modern online services and many others.
The theme of medical tourism development, planned for the discussion during the business programme, is quite new for Saint Petersburg, though the direction is considered to be one of the most promising in the world arena. In April 2018, JSC ‘Saint Petersburg Medical Tourism Agency’ was established on the initiative of the Saint Petersburg Committee for Tourism Development, which has already concluded a number of strategic agreements on cooperation with city’s medical institutions. In this way, Saint Petersburg will become the first city to offer its citizens and guests unique medical services.
According to the organizers, the main goal of the event is to provide opportunities for tourism business to solve urgent problems and specific tasks, to gain new experience and knowledge, to build strategies for bringing new products to the market and to promote existing ones. At the same time, the entrance to the forum remains free for all visitors and representatives both tourism and related industries. The expected number of participants is more than 4,000 people.
Representatives of the United Nations World Tourism Organization (UNWTO), Ministry of Culture of the Russian Federation, Rosturizm, The Roscongress Foundation, Saint Petersburg Government, national tourist offices, travel companies, hoteliers, restaurateurs, major IT companies are invited to participate in the forum.
‘We expect all activities of the SAINT PETERSBURG TRAVEL HUB business programme to aim obtaining the maximum effect. We will gather about 500 best Russian and world representatives of the tourism industry, and we want experts not only to share their own real experiences, but also to find additional points of contact for the creation, development and promotion of joint projects, conclusion of partnership agreements, development of new marketing solutions for territory promotion and tourism services. At the same time, exhibitors will have an opportunity to increase volumes and to expand the geography of sales, to find new customers and to strengthen their companies image or to increase brand awareness,’ Evgeny Pankevich commented on the expected results of the event.
INWETEX – CIS TRAVEL MARKET is the largest tourist exhibition of the Northwest Russia, which appeared in 1992 and formed the basic principles of the international exposition processes work. Representatives of the tourism business from all regions of Russia and many other countries come to the exhibition annually for meetings with partners. So, in 2017 18 regions of Russian and 21 countries from all over the world became the INWETEX – CIS TRAVEL MARKET participants.