The results of the tourists survey showed that Matryoshka took 1st place, won 32 per cent of the vote. On the 2nd place is ushanka-hat, which received 26% of the vote. "Zabivaka" wolf ("Goalscorer"), an official mascot of 2018 World Cup is on the 3rd place with 16% of the vote.
Among the first five popular souvenirs are also balls with championship symbols and flags of the participating countries (6% of the vote) and valenki (Russian felt boots) – 5% of the vote.
The top ten popular souvenirs also included chocolate "Alyonka" –5% of the vote, varenye (a kind of Russian jam) – 3% of the vote, porcelain (3% of the vote), Khokhloma (2% of votes) and precious stones (amber and gems) with 2% of the vote.
The rating of the most popular souvenirs among tourists during 2018 World Cup Russia is as follows:
- Matryoshka, 32%
- Ushanka-hat, 26%
- "Zabivaka", 16%
- Balls with World Cup symbols, 6%
- Valenki, 5%
- Chocolate "Alyonka", 5%
- Varenye, 3%
- Gzhel porcelain, 3%
- Khokhloma, 2%
- Amber and gems, 2%
* Rating is based on the results of the poll of tourists on social media.