The start of the event is scheduled for 14:00. The visitors of the festival will be the state and public figures, football functionaries, ambassadors of the Championship. They will be honored to launch the countdown to the first match.
As organizers say, residents and guests of Saint Petersburg will be in the center of the event that will become historical for the whole country. They also will be able to take part in solemn opening ceremony of the Countdown and an entertaining program prepared specially for them. Near the clock will be organized interactive space, decorated in an industrial style, where the guests can try the official FIFA 18 World Cup nonalcoholic beer and listen to DJ sets.
In addition, before the start of the official ceremony, there will be organized a flash mob with the participation of citizens, where a huge flag will be deployed, which is dedicated to the launch of the BUD Alcohol Free Clock in St. Petersburg.