300 thousand people visited "ZimaFest"

09 January 2018

From 2 to 7 January 2018, the New Year's Fair "Zimafest" was held on the territory of the St. Petersburg Passenger port, which is located on the territories of Vasilievsky Island.  It was organized by the Committee for Tourism Development of St. Petersburg together with JSC "passenger port of St. Petersburg “Marine Façade”.

For visitors was prepared an entertainment program, which includes dance and music shows, a lot of master classes, quests and prizes.  Colorful fireworks became an event that marked closing of the fair.

One of the main attractions of the festival, the highest ice slide in the city was available only at Christmas. The reason for this was the unusually warm weather, not allowed ice to form. However, with the onset of the cold, the guests of "ZimaFest" had time to slide enough. Besides, visitors were able to skate on the ice rink, which will continue its work until the end of the winter season.

It is worth mentioning that this year the "Zimafest" Christmas Fair was visited by a record number of guests. “We were surprised that the visit of the festival has grown 3 times. More than 300 thousand people attended the festival. And this was in spite of the warm weather, which was in St. Petersburg during Christmas holidays. We were also surprised by the number of tourists who attended the festival. It is more than 40 percent of the total. And half of them are regional tourists who came to us from Moscow, some even from Vladivostok”, commented Andrey Mushkarev, the Chairman of the Committee for Tourism Development of St. Petersburg.

As Andrey Mushkarev noted earlier, the main problem of St. Petersburg tourism is seasonality and therefore the development of event tourism is particularly important. A substantial part of the events held during the low season. "Zimafest" Fair became one of two big events prepared for St. Petersburg residents and it guests for winter holidays. The recently concluded on the Spit of Vasilievsky Island "Christmas Star" Fire Festival was the second of them.