For the first time in its 7-year history, Russia’s main arena for hybrid art is moving to St Petersburg — Russia’s cultural centre — which represents an altered approach to this kind of exhibition, and aims to present a major, collective experiment in assembling the future. This new Lexus Hybrid Art installment will open up innovative scenarios for audience interaction, expand the frontiers of previously wellknown formats — interactive exhibits and the postdramatic theatre — and will present the author’s narrative inspired by this year’s central theme – Anticipation.
Since 2010, the Lexus Hybrid Art exhibition has annually presented the works of the leading modern artists, whose artistic vision matches the philosophy of the Lexus brand. Over these six years the exhibition has turned into one of the most remarkable art events in Russia, in which over 70 artists have taken part — from rising stars to key figures of the contemporary art.
An important quality of the Lexus brand — the ability to anticipate the demands and expectations of its clients — has inspired Marcello Dantas, Brazil, the curator of Lexus Hybrid Art 2016, to not only attempt to permeate the future, but also to closely observe the process of its construction.
“We can collectively invent a future we don’t yet know,” states Dantas, and invites all those who find themselves absorbed by Coupland’s epic fantasy, constructed within the recently-renovated Manege in St Petersburg, to become co-authors of the exhibition. Visitors will participate collectively in the experience of creating an imaginary world, arguably the most brave and bold design initiative one can have. This experience will be focused on human imagination and its ability to invent the future by using technology in unexpected ways.